THE GENESIS OF AN IDEA
In the spring of 2019, the genesis of an idea was born. It was suggested we open a store selling CBD products as there weren’t a lot of places in Idaho Falls where people could buy CBD with confidence.
FINDING THE RIGHT PLACE
The first step was to find a place that had all the right elements – adequate parking, right size, good location, and affordable. After a few months of searching, we found the perfect place, 1619 Curlew, Ste 9 in Ammon.
IS IT LEGAL?
Before we could sign a lease and make that kind of commitment, we had to determine if selling CBD was legal in Idaho. That turned out to be more of a challenge than we had anticipated. Since there is so much confusion surrounding CBD, it was difficult to get an answer to that question. Eventually, we were able to find the answer from the State Attorney’s office. CBD is legal as long as it contains zero percentage of THC, the psycho-active ingredient in marijuana.
FINDING THE BEST MANUFACTURER
The next step was to find a manufacturer that could provide the best products with Certificates of Analysis that ensured the product had the ingredients that was advertised and that it did not contain any THC. We found that manufacturer after weeks of investigation.
MAKING THE STORE AN INVITING, COMFORTABLE PLACE FOR ALL AGES.
This step required a concerted effort from the entire family. With their help, we were able to decorate the store and arrange the products and furniture so that it was a place where anyone would feel comfortable and welcomed.
MANY OTHER CHALLENGES TO OVERCOME.
We then had to find banking arrangements, and ATM so that those who wanted to use a credit or debit card would be able to, and marketing strategies to let people know we were in business. Because of the nature of the CBD phenomenon in the United States and the lack of intelligent laws, we found that finding those final elements represented an almost unsurmountable challenge. Yet, we persevered, and we are now able to offer CBD products that people can purchase with confidence, knowing they are getting the best products available.
NOW WE ARE IN BUSINESS
We are now able to help people overcome some of the health challenges they face. That fact alone is enough to make this a worthwhile project. We are now helping people sleep better, ease anxiety, reduce aches and pain and a variety of other ailments.